Since 1986

Rooted in India.

Trading with the world.

Since 1986, we have moved pulses, spices, rice and commodities through the arteries of Indian trade building relationships that outlast markets and knowledge that outlasts seasons.
Our Philosophy

Four Decades of Trust, Every Season

We believe that the most sophisticated supply chain is one built on relationships deep enough to survive a bad season.

Commodities are the oldest language of commerce. We have spent nearly four decades learning to speak it fluently.

Not through algorithms or arbitrage, but through the slower, more durable practice of being present in the mandis, on the farm roads, in the warehouses where trade is still made by hand and word.

B2B supplier of pulses, spices, and rice∗
WHAT WE TRADE

Commodities that feed a nation.

From the pulse mandis of Central India to the spice auctions of the South, from the rice mills of the Gangetic plains to the dry fruit markets of the North we move the commodities that sit at the centre of every Indian meal, every day, across every region of the country.

PULSES

Toor, Chana, Moong, Urad, Masoor the protein staples of the Indian diet. We maintain year-round availability through strategic sourcing and seasonal procurement.

SPICES

India’s most celebrated spice traditions. Cardamom, black pepper, chilli, turmeric, coriander sourced from origin and traded with the precision that India’s spice reputation demands.

RICE

Matta, Basmati, Ponni, Jyothi rice in India is culture as much as commodity. We understand what each customer means when they ask for quality.

 

Dry Fruits

Cashew, almonds, raisins, dates premium categories where quality variation is significant and sourcing intelligence is the competitive edge.

 

Oils & Essentials

Coconut oil, mustard, sesame, groundnut oil that anchor the Indian kitchen and anchor our relationships with the customers who need them reliably.

“Every commodity has a season. Every relationship has a story. We trade in both.”

Our Story

Nearly four decades of unbroken trade.

In 1986, a trader in India began what would become one of the country’s enduring commodity trading partnerships. Not with venture capital or institutional backing but with a thorough knowledge of the goods he moved, an instinct for price, and a reputation that travelled faster than any invoice.

What followed was not a straight line. It was shaped by monsoons and market crashes, by the opening of Indian agriculture to global flows and the steady, quiet consolidation of trust with suppliers and buyers across the supply chain.

Today, that same business is preparing itself for the next chapter. Bringing the rigour of modern operations to the wisdom of nearly four decades in trade.

1986 — The Foundation
Established as a wholesale trading firm dealing in pulses and spices. The first relationships built in this year remain active today — a testament to the business's founding principle: trade that endures.
1990 — Expanding the Portfolio
As India's food economy grew, so did the range. Rice, dry fruits, oils and grocery staples were added to the trading portfolio. Direct sourcing relationships were established with mills and mandis across South and Central India.
2000 — Deepening into Distribution
Systematic expansion of the customer base to include supermarkets, hotel chains, restaurant groups and institutional buyers across India — building what would become a reliable distribution network.
2010 — Second Generation Joins
The business moves toward a more structured model as the next generation takes responsibility — bringing new discipline to sourcing, quality control and customer relationships while preserving the relationship-first culture of the founding era.
Now — Building for the Next 50 Years
A full operational transformation — systems, technology, branding, private label and a structured expansion strategy — is underway. Arjun Associates is preparing to trade at scale while remaining true to its founding character.
How We Work

Trade is a craft. We practice it daily.

Origination & Sourcing

We source directly from farmers, cooperative societies, mills and mandis across India, with established supplier relationships that give us access to quality allocations that the market cannot easily replicate. We buy at origin, not at distance.

Quality Assurance

Every incoming lot is inspected for moisture, purity and physical quality before it enters our facility. We operate to FSSAI standards with rigorous documentation because our name travels with every bag we send.

Storage & Logistics

Purpose-built warehousing for commodities that demand specific storage conditions. FIFO inventory management, pest control systems and a delivery network designed to serve major commercial centres efficiently.

Market Intelligence

Nearly four decades of price cycles, seasonal patterns and supply dynamics translated into procurement decisions that protect our customers from volatility and our business from speculation. We buy with discipline, not with impulse.

Customer Partnership

We supply supermarkets, restaurants, hotels, caterers and institutional buyers not as a vendor, but as a supply partner. Our customers call us when prices move, when quality issues arise and when they need someone who understands their business, not just their order.

Private Label & Branded Goods

Building beyond commodity trading into branded and private label products applying our sourcing depth and quality standards to products that carry our name to the end consumer. The next evolution of what we have always done.

WHAT WE STAND BY

The principles that have not changed in 38 years.

Relationship First

In commodity trade, the market price is visible to everyone. What is not visible is trust. The trust a farmer places in a buyer who pays on time, the trust a retailer places in a supplier who delivers what was promised. We have built this over generations and regard it as our most valuable asset.

Quality Without Compromise

A reputation for quality is built over years and destroyed in a single transaction. We have never allowed price pressure to compromise what we send to a customer. The short-term economics of cutting corners have never made sense to us against the long-term economics of being trusted.

Discipline in Procurement

Commodity markets reward patience and punish panic. We buy when the fundamentals are right, not when the market creates urgency. This discipline instilled over decades of watching cycles play out is what protects our customers’ supply chains and our own margins.

Generational Thinking

We are a family business preparing for the third and fourth generation of leadership. Decisions made today are not evaluated only by this quarter’s return but by whether they strengthen the foundation for the people who will run this business in 2050. That time horizon changes how we think about everything.

OUR REACH

North Kerala's commodity backbone.

We operate at the intersection of where India grows its food and where its markets consume it a position built over four decades and reinforced by relationships that span the length of the supply chain.

Years of Continuous Operation
0 +
Active Trade Relationships
0 +
Commodity Categories
0 +
States of Sourcing Origin
0 +
Vision 2050

The next chapter is already being written.

From a trading house in Kozhikode to a global commodity platform.

The world’s great commodity trading houses were not built overnight, nor were they built in the world’s financial capitals. They were built in the places where the goods come from in the ports, the markets, the farms by people who understood trade from the ground up.

We have spent 38 years building exactly that kind of understanding in one of the world’s most significant agricultural geographies. Now we are using it as the foundation for something larger a trading house with the character of a family business and the capability of an institution.

By 2050, we intend to be operating across geographies, across commodity classes, and across value chain stages sourcing, processing, branding, distributing with Kozhikode as the origin of everything we do.

Pillar One

Own the Brand

Move from commodity trading to branded consumer goods carrying our quality standards and sourcing intelligence directly to the end consumer through private label and proprietary brands.

Pillar Two

Deepen the Chain

Integrate vertically into processing, packaging and distribution capturing more of the value that currently passes through multiple intermediaries between field and fork.

Pillar Three

Widen the Geography

Expand systematically from North Kerala to all of Kerala, then to South India, then to the Indian diaspora markets of the Gulf, Southeast Asia and beyond where demand for Indian agricultural produce is structural and growing.

Let's talk trade.

Whether you are a buyer, a supplier, a distributor or an institution looking to understand the Kerala agricultural market we are a conversation worth having.

Office

Kozhikode, Kerala — 673017 India

Trade

Pulses · Spices · Rice · Dry Fruits · Oils

Markets

B2B: Supermarkets · HoReCa · Distributors · Institutions

Est.

1986 · Family Owned · Third Generation